ABOUT ILLUMINATION PR
Who We Are
For more than two decades, Illumination PR has elevated brands at the intersection of culture, wellness, and innovation. We now bring that expertise to dermatologists, plastic surgeons, and med spas, combining PR and business development to grow practices and brands. We turn cultural buzz into genuine demand, pairing editorial instinct with operator-level strategy to create moments that spark action - booking appointments, moving product, and shaping how audiences engage with your brand. We operate where taste meets traction: sharp storytelling, impeccable execution, and measurable outcomes.
WHAT WE BELIEVE
Great PR isn’t noise; it’s narrative, timing, and taste. Your brand deserves headlines that read like culture, not ads; creators who feel like community, not billboards; and launches that look as good on camera as they perform on the dashboard. Luxury isn’t an adjective here - it’s the standard for every detail.
WHAT SETS US APART
EDITORIAL INSTICTS, OPERATOR MINDSET
We pitch like editors and plan like CMOs, which means your coverage reads like culture and performs like commerce. From the first headline to the last KPI, we architect campaigns that connect story to sales, tying press, creators, and moments to traffic, bookings, carts, and ROAS, then iterate fast based on what the data proves.
TASTE AS A TACTIC
Luxury isn’t a veneer for us; it’s the standard for every decision, from creative direction to contracts and usage rights. We pair impeccable production with FTC-clean execution and talent that feels organically inevitable, not forced. And because we’ve spent 20+ years building relationships across media, creators, retailers, and talent, we can open the right doors without the gatekeeping, delivering culture-worthy moments with operator-grade results.
RECENT COLLABORATIONS
We’ve established lasting relationships with the industry’s biggest brands on behalf of our clients and sponsored events.
