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MEDICAL-AESTHETIC, LIFESTYLE + WELLNESS PR

we turn your results and expertise into visibility, public influence and booked appointments

1B

MEDIA IMPRESSIONS

80k

MEDIA PLACEMENTS

340

BRANDS GROWN

2k+

BRAND PLACEMENTS

attention and conversion architects

We are Illumination PR, a communications agency for dermatologists, plastic surgeons, med spas, and other forward-thinking brands across health, wellness, and consumer categories. For more than 20 years, we have transformed expertise into exposure through sharp storytelling, media strategy, and partnerships that drive measurable growth.

 

We don't chase trends. We set the tone, amplify credibility, and build trust across media, creators, and audiences that convert. Our programs focus on one goal: outcomes. From top-tier press and creator collaborations to clinic launches, brand campaigns, and product moments, we deliver visibility that leads to discovery, demand, and long-term success.

why physicians, healthcare innovators and medical experts choose us

EDITORIAL INSTINCTS, BRAND MINDSET

We pitch with the insight of editors and the strategy of CMOs, ensuring your expertise lands in the right publications and ladders into measurable growth for your practice or brand.

DIVERSE INDUSTRY FLUENCY

Aesthetics, wellness, beauty, lifestyle, food, and consumer categories. We understand the conversations that shape culture and the clinical credibility that medical audiences expect.

LASTING NETWORK EFFECTS

More than 20 years of relationships across media, creators, producers, publicists, managers, and brand leaders. Our network accelerates visibility, trust, and outcomes.

MODERN MEASUREMENTS

Real-time dashboards that tie visibility to business impact. Track traffic, inquiries, bookings, sales, and return on spend so you always understand the value of your PR.

we will position you and your brand as a nationally and regionally recognized leader in your field

Most PR firms require 60-90 days to establish media traction. We take two weeks.

media relations & editorial features

Make news, then make waves. We secure strategic coverage for brands and founders through thoughtful storytelling, expert positioning, and placements that build awareness and momentum.

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commentary & thought leadership

We'll position you as a nationally and regionally recognized thought leader in your industry through strategic commentary and positioning

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brand partnerships & collaborations

Expand your reach with intention. We broker partnerships across aligned categories to spark collaboration, referrals, and co-branded opportunities that grow visibility and demand.

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launches & special moments

Make it a moment. We design launches, events, and brand milestones that generate attention, spark conversation, and leave lasting impressions.

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creator collaborations & content creation

We source, vet, and manage creators who align with your brand values and audience. Every partnership focuses on authenticity, safety, usage rights, and content that performs beyond the first post.

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business & brand development

​We refine positioning, structure channel strategy, and create growth-focused roadmaps to create measurable demand. From pricing and messaging to acquisition and partnerships, we help brands scale with intention.

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our core solutions

Proof in Practice.
From doubling consult requests for a Beverly Hills aesthetic practice to guiding a multi‑hospital rollout of an AI diagnostic platform, our case studies illustrate measurable impact on patient acquisition, brand equity, and bottom‑line growth.
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Explore our results.

Physician & Practice Branding
Clarify your value proposition, visual identity, and patient promise across every touchpoint.
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Media Relations & Thought Leadership
Secure expert commentary, feature stories, and keynote panels that position you as an authority.
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Treatment Launch & Product PR
Introduce new treatments, devices, or skincare lines with buzz that converts curiosity into bookings.
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Reputation & Review Management
Monitor, respond, and resolve - maintaining a five‑star footprint where patients make decisions.
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Strategic Partnerships & BD
Align with research institutes, pharma, or wellness brands to expand reach and revenue.

media partnerships

Health Center
Self
NY Times
Image Skincare
Allure
Elle
Harpers Bazaar
psychology today
Yahoo
Beckers
Womens Health
Refinery 29
Mens Health
Brit+Co
Bustle
Buzzfeed
Vogue
Entertainmnet Weekly
Essence
Forbes
Insider
InStyle
Page Six
People Mag
Popsugar
Real Simple
Health
E News
Shape
Thrillist
Today
TZR
Well+Good
Who What Wear

let's make an impact

Schedule a confidential strategy call to discuss your goals, challenges, and the quickest path to greater visibility and sustainable practice growth. Your expertise deserves the spotlight—let’s position it there.

WHAT SERVICES ARE YOU INTERESTED IN? Required

We'll be in touch shortly!

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